Lubes Shop
To facilitate customers an easy accessibility for procurement of their Lubricants requirement and meeting them at their point of need compelled Bharat Petroleum to open Lubeshoppes. These shoppes are exclusive lubricants reselling points, which cater to customer satisfaction confirming with the 'Quality' and other standards of Bharat Petroleum. With the deregulation and entry of multinationals in the lubricants market, BPCL have experienced a shift of trade to the 'bazaar'. Recognizing the potential, and the fact that competitors have utilized this channel segment to their advantage by allowing huge discounts Bharat Petroleum is also determined to address this customer segment and passing the discount to the end customer instead of the channel. These branded lubbeshoppes are available in all major cities.
MAK Garage
MAK lubricants has launched this initiative in the year 2006 to promote MAK lubricants among the mechanic segment by enrolling them in to the umbrella network of MAK Garage. Currently we have approximately 800 MAK garages across the country - exclusively using MAK Lubricants.
Hero Honda Service Stations
A Joint venture initiative between Hero Honda - the worlds largest bike manufacturer and Bharat Petroleum. This initiative is to utilise the BPCL network across the country to privide value added services to our customers through this City Work network at our retail outlets. Currently we have around 170 HH cityworks operating in the country.
TASS
TATA Authorised Service Station is another initiative for strengthening our strong relationship with Auto Major TATA. We have a tie-up for marketing co-branded Lubricants/greases/speaciality products - MAK TATA products. TASS is an extension of this tie-up - providing TATA vehicle service network across the country through out Dealer network. This service network is of two types - TASS for heavy vehicles and "SUVIDHA" for TATA Ace vehicles.
VCC
Bharat Petroleum launched this new intiative "VEHICLE CARE CENTRE" at our retail outlets mainly to provide state of the art servicing facility to our esteemed customers at an affordable rates. The network is growing and is gaining popularity across the country.
MAK Quik Lube Oil Change
An Initiative to provide the best of service to our esteemed customers – keeping in mind the value of time, we have initiated the “MAK Quik Lube oil Change” at many of our Retail outlets. This initiative is mainly to cater to the Bike and Car/SUV customers to change the Engine oil in their vehicle with in short span of time. The major advantages of this initiative to the customer is
- Speedy oil change in front of their own eyes.
- Mechanized system of Oil change – helps in removing the old oil completely.
- Genuine MAK product
- Free Oil change facility – Only cost of the product to be paid by the customer.
- Quick turnaround time for the customer.
- Special offers to the customers.
